Branding is how you make customers want to do business with you before you've even spoken a word. It is the way to connect on a subconscious and emotional level through values shown in imagery and words.
To start with, a strong logo is an investment in making your business look credible and desirable. It represents your brand values, company ethos and how you want to be seen. Your logo is important because it presents your unique value proposition in a blink.
But a logo is not all that makes a brand. Codifying your tone of voice, and photographic and visual communication style will help you stay consistently on message and appealing to your target market.
Our Logo Design package suits most small businesses who want to create a great logo but are working to a budget. No, it's not as cheap as Fiver, but you get what you pay for!
The exploratory option works well for those who would like to explore a variety of different directions.
If you’re looking for a more complete branding package we can tailor a program of work that involves some or all of:
We discuss your business objectives, target market, aesthetic preferences and unique positioning with you.
We study how your competitors and other companies targeting your market present themselves, and the social and cultural influences on those customers. Then we guide you through creating a brand framework that crystalises everything from your values, value proposition, unique selling point, right through to your brand personality.
We develop a series of concepts to illustrate logos and brand elements that aim to capture the essence of your company and its positioning.
We share our ideas and rationale, then we discuss what you feel does and doesn't work for you. Then we refine the direction(s) you prefer based on your feedback.
We polish the final design and produce file assets you will need to give other contractors such as sign writers and printers. If you would like social graphics, signs, business cards, uniforms, or letterheads, these can all be included. Just let us know in the quoting process what you think you will need. We can also create a style guide to govern how everything should look going forward.
Indicative turnaround times on our logo and branding packages are as follows:
These indicative turnaround times may vary based on the speed of client feedback at the various consultation points throughout the process, as well as the work schedule and capacity of the studio at any given time.
Every logo design package includes:
Our team dedicates significant time in the briefing and strategy stages of the branding process to gain a thorough understanding of your business needs. We then deliver three unique concepts and work closely with each client to further refine the chosen option to create your final logo or brand. We are confident that this process will achieve an outcome that you are more than happy with. Should this not be the case, we operate in good faith to reach an positive outcome, however it should be noted that we cannot provide endless iterations.
Any premium fonts used in the logo or branding suite will be supplied for your use at the conclusion of the project.
Traditional design firms will retain the copyright to your logo and branding, which prohibits you from changing elements of the brand without permission. Handmade Web & Design are different. We are happy to sign over the copyright for your logo and branding to you, meaning your brand can continue to evolve with your business.