The Challenge

UrbanFiT is brand of the Moduplay Group, who are an Australian manufacturing business located in Wollongong who have specialised in the design and construction of playgrounds since 1989. They have now expanded their manufacturing capabilities and expert knowledge to exercise equipment, with a focus on increasing the wellbeing and health of communities through exercise.

Their existing site was using an outdated Content Management System and needed a more user-friendly design.

The Solution

A clever visual design drawing on the dynamic forward-leaning UrbanFiT brand gives the site a dynamic feel. The intuitive navigation and visual presentation of ways to browse products by usage type and range make it easy to use. Enabling prospective and current clients to add particular items to a list and request a quote streamlines the sales process. 

Showcasing completed projects for Councils, schools, correctional facilities and landscape architects throughout the country was important to convince new partners of the depth and breadth of their experience.