The Challenge

Azility was originally founded in 2006 as Planet Footprint, established to help Australian Councils meet new emissions reporting requirements. Their offering has evolved into next-generation energy management software, powering energy, water and emissions savings across every asset and department for organisations large and small in both Australia and internationally.

In 2018, the North Wollongong based company wanted to completely rebrand to take their offering to the next level and establish a suite of new marketing materials, including a website, brochures, stationery, exhibition banners and more. 

The Solution

Over 2018 and 2019 we partnered with the company on a full re-branding process, transforming the company from Planet Footprint to Azility. The new brand identity was captured in a detailed Style Guide, and rolled out across digital and print brochures, stationery and exhibition banners, all designed by our team.

The new website had to reflect the innovative and smart Azility product offering and convince prospective clients of its worth. To achieve this we incorporated animated infographics demonstrating the measurable benefits delivered by the software, visually presented features, case studies, 'social proof' in the form of testimonials from named clients, and evidence of Azility's own social impact. Clear calls to action to request a demo of the software or reach their support team were also key.

Azility has grown from strength to strength since the launch of their new brand and website, reaching a new milestone in 2022 when they were acquired by Montreal-based Valsoft Corporation Inc. The Azility leadership team are now working with Valsoft through this next chapter of their exciting evolution.

From the client

“The branding and website Handmade did for us is very unique and bespoke. We now have the confidence to go forward, to match our competitors, to knock on anyone's door, because we can really say to people 'this is what we do, this is who we are', which we didn't feel we could do before. You'll really get a good understanding of who we are through all our marketing materials, which is great.”
– Sandee Jackson, Marketing Manager, Azility