Eco Benchtops

Formerly called Betta Stone, this innovative company sought a complete reinvention of their brand and online presence.

Specialising in the production of silica-free benchtops, made from recycled glass, this established Melbourne-based business was well positioned to respond to recent legislative changes around the use of engineered stone.

The timeline was tight to help bring their new reincarnation to life at the same time as a ban on engineered stone benchtops came into force in Australia on 1st July 2024. 

The solution began with the facilitation of a brand workshop, from which we developed a new Brand Toolkit detailing the unique selling point, vision, tagline, value propositions for each customer type, brand values and more. After exploring multiple diverse branding concepts, a contemporary logotype was developed along with iconography and graphic elements for use across all digital and printed materials.

We worked closely with photographer Paul Gosney to plan a photoshoot capturing the detailed colours and textures of the benchtop range, and created a set of colour names inspired by the nature of Australia to reflect the Australian manufacturing of the product. Brochures, signage, stationery and sample box packaging were all created alongside the design of a new feature-rich website allowing customers to favourite benchtop colours, request samples and quotes, and see the benchtops in real projects to inform their own choice.

The end result elevates the look and feel of the business to match the quality of the product and we are very proud of the result.