Boutique Digital Marketing Agency
Engage your audience, and they'll come to you
Find, know, like and trust – these are the four factors that determine whether someone will engage your business today. Digital Marketing can drive these factors and it is crucial to your business success in today's crowded marketplace.
With a boutique digital marketing approach, at Handmade Web & Design we take the time to understand your business and your audience. Handmade is a Certified AdRoll Agency Partner, an ex-Hubspot Partner, and is Google Ads Certified.
Research suggests that almost one in three Australians now visit social networks to look for information about brands and products. When combined with Google search and your website, many people who contact you are already pre-qualified because they’ve done their research on you.
How big is your digital footprint? Does it do your brand justice?
Digital Marketing Services
Drive traffic to your business and get them to transact!
When your digital marketing is working, you can sit back and let qualified leads come to you! Handmade web & Design offer the following digital marketing services:
We research and plan for who you're trying to target, where are they and how can they be reached. We'll help you design the ideal marketing funnel and execute on the plan.
We do Search Engine Optimisation (SEO) on your site to make sure it gets found on Google for the search phrases that drive sales.
We design Search Engine Marketing campaigns for Google to show ads for your products or services in search results.
How we work
A flexible collaboration
We can work with you closely, or autonomously
We work with a range of small-medium businesses that need increased revenue from their digital assets. We’re happy to work autonomously so you can set and forget, but we find the best results come from a collaborative approach. Expect that we’ll work with you to deliver the results you’ve struggled to achieve yourself so far.
A tailored, holistic approach
Because we are designers and web developers as well as marketers, we take into account the bigger picture of your marketing strategy. We will look at your situation, needs, budget and time, before tailoring the approach that will get you the best bang for your buck.
Monthly retainers
Digital marketing isn’t typically a one-hit wonder. The best results are consistent and sustainable for the long haul. To achieve this it’s best when we can partner with you for on a month-to-month basis.
Fees
Direct Marketing Packages
Our packages are bespoke, but we can give you some indicative pricing below.
Our SEO packages are aimed to push your results to the top of Google organic search results. We’ll create content, optimise technical aspects of your site, get you quality backlinks and report back results each month. Generally, your monthly spend will come in at between $2000 and $8,000.
First, we need to come up with a strategy for you, which we often do free of charge, to help you understand what you might expect to get back on your investment.
After some initial setup ($1500):
- Small campaigns for 20% of your ad spend with Google
- Larger ad campaigns cost $1500-$2000 per month in ad management fees
For this, we monitor and adjust your campaigns to get the most value for your money. Your ad spend (paid direct to Google) is additional.
Frequently Asked Questions
Digital marketing agencies ensure your business gets seen on the internet, and that customers want to spend with you. Whether it is building awareness of your brand in Social Media, encouraging potential customers via email, or grabbing people when they're ready to transact in Google Search, digital marketing agencies work on your behalf to promote your business.
Digital agencies also work to optimise your website to make sure it shows up in searches and that when people arrive, they can easily find what they're looking for and be convinced to transact with you.
Digital marketing can be done internally, but, if you don't have qualified staff with a finger on the pulse of the ever-changing trends and technologies, you are better off outsourcing to an expert. A digital agency should bring in more money on your behalf than you could yourself while freeing up your and your team's time to deal with other business operations.
Like any service, not all digital marketing professionals for hire are equally good. Working with an agency that has a track record of success is the only way to know if you are getting qualified help. The cost of hiring is completely dependent on the services they are offering. However, it's reasonable to expect that you will need to budget for a minimum of $1200 per month for a modest small business campaign and $5000 per month for a robust digital marketing approach. Naturally, any digital marketing package should provide a solid, and measurable return on investment.
- Know your business objectives for digital marketing. What do you need to achieve, and how would you measure success?
- Does the agency you are considering have a good track record of success?
- How easy is it to communicate and collaborate with the agency? Will they keep you in the loop and get you involved?
- Do you have the capacity to help? It's very important you can dedicate at least some time and effort to your own marketing success each month. You're contracting an agency for their skills, not their knowledge of your business and industry (though, that's helpful too if you can find it).
- Does the agency come up with creative solutions? To stand out in the marketplace, sometimes you'll need something special. Are they up to the task?
- Is the agency flexible to change directions when needed? Sometimes they're a little precious, or just not listening to the nuances of your industry and that will lead to wasted investment.
- What kind of specialists does the agency have on staff? How experienced are they?
- Can you trust the agency to be transparent and trustworthy? There's a lot of snake oil in this industry, beware the salesmen and get references.
- Will they provide you with robust reports and time to run through them on a monthly basis?