AIPX

AIPX Funds Management was established in 2023 and builds unit trust structures for Australian financial advisers to seamlessly access investments brought to Australia by AIPX Partners, established in 2014. 

With a clientele and target market of financial advisors working with high-net-worth investors, AIPX needed a website which made their credibility and experience obvious very quickly. A Fund Factsheet was also required which needed to display complex information clearly and accurately.

Instead of the commonly used stock photographs of high rise buildings and people in suits on websites in the investment sector, we took a different approach and developed strong graphic elements for the website including background video patterns and abstract geometric images.

Taking inspiration from the branding, those elements were combined with a sleek, monochrome design with a single bright yellow accent colour. This allowed key messages to existing and prospective clients to be seen and understood quickly.

The website also incorporates blog functionality so AIPX can easily publish "Insights" articles to demonstrate their expertise.