Nowra Farmers Market

The Challenge

Nowra Farmers Market is a retail store focused on providing fresh, local and quality goods to customers and supporting local South Coast farmers and producers. 

We created a website for them in 2013 which served well for ten years, when they decided to invest in a fresh new look. A key challenge was to highlight the weekly specials for which Nowra Farmers Market has earned its reputation for great value, and to make these as easy as possible for their team to update.

The Solution

The design of the new site heroes the concept of "fresh", with vibrant product photography and use of a dark background to enable the produce to visually take centre stage. Subtle line illustrations and green iconography contribute to a contemporary, artisanal feel reflecting the local producers and providores whose supplies fill the store.

The weekly specials are prominent on the homepage in a mobile-friendly carousel, using the same produce photos that the Nowra Farmers Market team use in their weekly email newsletter, helping to streamline their marketing efforts. A blog is enabling them to share regular recipes and articles with customers whilst also boosting the site's search engine optimisation.

“Handmade Web & Design are extremely easy to work with. They took our brief and created something amazing, providing invaluable advice throughout the entire process. Their attention to detail is second to none. They’re always ready to help even after the website is launched.”
– Paul Sassal, Owner, Nowra Farmers Market