Owner of The State of Calm, Carla Versitano, came to us seeking help to create a website to present both her range of audio and written tools for online purchase, and the workshops, retreats and private events she facilitates in various locations across NSW and Australia.
Carla had a brand in place already, but had been struggling with a DIY website builder and felt the quality of the end result was not going to reflect the quality of her products and services.
We created a website designed to appeal to Carla's target market and reflect the calm she nurtures in others through her work. Her audio meditations are available for purchase and immediate download from the website, and the experiences she offers including workshops, private events, retreats and healing are clearly showcased for her audience to explore and enquire about.
We also developed a "lead magnet" – a downloadable audio meditation delivered free to those who subscribe to her email newsletter, to enable Carla to build an email marketing list, and a custom newsletter template for her to keep her prospective and existing clientele informed about new products, upcoming workshops and retreats.