Wollongong City Optical

A new venture with a bold vision to become Wollongong's leading eye specialist, this client came to us in need of a complete package of branding, signage, stationery, printed marketing items, social media templates and web presence, all delivered in a timely fashion to match the timeline of their shopfront opening.

They particularly wanted to stand out as a more stylish, contemporary offering to traditional opticians.

The branding process started with the creation of three different concepts. The chosen direction uses the acronym for the business name to create a logomark of spectacles, with a gold and black colour palette to give a luxe look and feel. The use of the rounded bold sans serif font gives a strong modern look.

A full multi-page website was designed with the gold, black and white colours complemented by the warm-toned professional photography of the store, with its timber floors and luxurious furnishings conveying at a glance the more personal, stylish experience customers can expect.

The look and feel flowed through to the shop signage, business cards, postcards, social media templates, email signatures, letterhead and more to ensure every area of the business is consistently and professionally presented.