Branding & Logo Design

BEAUTIFUL AND ENDURING

Branding is the process of creating the image of your company, in your customer’s mind. Your logo is an important investment in building the credibility of your business. It represents your brand values, company ethos and what you want to be. Your logo is a critical element of your branding as it presents your unique position in a blink. But it’s not all that makes a brand. Getting your tone of voice, photographic styling and visual communications systematised will help you stay consistently on message and appealing to your target market.

OUR BRANDING & LOGO DESIGN PROCESS

Our process for creating a your brand and logo enables us to explore possibilities to ensure we create a mark and message you’ll love and can stand behind.

  • 01 BRIEF

    We discuss your business objectives, target market, aesthetic preferences and unique positioning with you.

  • 02 STRATEGY

    We study how your competitors and other companies targeting your market present themselves, and the social and cultural influences on those customers. Then we guide you through creating a brand framework that crystalises everything from your values, value proposition, unique selling point, right through to your brand personality.

  • 03 CONCEPTS

    We develop a series of concepts to illustrate logos and brand elements that aim to capture the essence of your company and it's positioning.

  • 04 REFLECTION

    We share our ideas and rationale, then we discuss what you feel does and doesn't work for you. Then we refine the direction(s) you prefer based on your feedback.

  • 05 PRODUCTION

    We polish the final design and produce logo file assets you will need to give other contractors such as sign writers and printers. We can also create a style guide to govern how everything should look going forward.

WHAT YOU GET WITH YOUR LOGO DESIGN

Every logo design includes:

  • High resolution print-ready files
  • Low resolution web-ready files
  • Colour, monochrome, square, landscape and/or portrait versions
  • Colours and typefaces reference
  • Copyright is owned by you

BRANDING & LOGO DESIGN PRICING

  • Basic Logo

  • $990/mo
  • Our basic package suits most small businesses who want to create a great logo but are working to a budget.

    • 1 hour consultation
    • Initial round of 3 concepts
    • You choose 1 concept to progress
    • 2 rounds of refinement
    • Add a business card design for $120

  • Enquire

  • Logo & Brand Framework Consultation

  • $1500/mo
  • The exploratory option works well for those who would like to explore a variety of different directions.

    • 3 hours consultation to help you create your own brand framework
    • 3 logo concepts refined to 1 chosen design
    • Corporate identity system, including business cards, letterhead, email signature, templates and style guide

  • Enquire

  • Custom Branding

  • $3000/mo
  • If you’re looking for a more complete branding package we can tailor a program of work that involves some or all of:

    • Customer research
    • Brand framework development workshops
    • 3 logo concepts refined to 1 chosen design
    • Mood boards & style guide
    • Corporate identity system, including business cards, letterhead, email signature, templates and style guide

    Depending on your particular needs, this program could range in cost from $1500 – $5000.

  • Enquire

OUR BRANDING & LOGO DESIGN WORK

WHAT OUR CLIENTS SAY

  • I was very satisfied with the work completed by Handmade Web & Design in developing our new logo and website. Most importantly, they listened to what we wanted, made recommendations, were very responsive, and ensured the services delivered were of the highest standard. The service provided was excellent value for money and I couldn’t be happier!

    Kerri Allwood - Allwood & Associates Training & Consulting Group

  • The team at Handmade Web & Design are exceptional at what they do. Their ability to capture the pure essence of a brand's values is rare indeed.

    Kerry Chick, Pepperpot Marketing + Events / Age Younger, Kiama and Sydney

  • We have been delighted with Handmade Web & Design’s creativity and professional approach to design. They have added value through their broad experience and a clear understanding of our commercial needs. In spite of our regional location, we feel privileged to be able to access highly professional services locally. Handmade Web & Design is proving to be integral to our business and have added genuine value.

    Kerry Summerton - Aleva, Kangaroo Valley

  • Handmade Web & Design have been a lifesaver. They are approachable, creative, clever and honest. The fact that they offer an entire package from branding to website build and SEO – a one stop shop – makes it all so simple. And of course, they are very reasonably priced… I can’t speak highly enough of them.

    Jacqueline Wharton - Separation & Divorce Advisors, Sydney

  • The Handmade Web & Design team were always attentive, took our ideas and with great skill turned them into something of an artwork. We are absolutely thrilled with the end results which have already had a nourishing effect on our business, and so pleased with the professionalism and creativity of the service.

    Sonya Longfield, Rabbit & Co Caterers + The Burrows of Berry

  • The quality of Handmade Web & Design’s service was impeccable and personable; they carefully guided me through the complete process, and the end result targets the market in alignment with the personality of the B&B with amazing results.

    Sally Stevenson - Scantleberries Bed & Breakfast, Berry

  • Handmade Web & Design brought so much thoughtfulness and creativity to the project. The new Moss Nest logo and website have exceeded my expectations. They are original, fresh and represent the brand and business concept to perfection!

    Wendy O'Malley - Moss Nest, Berry

  • Despite our offices being many kilometres apart, we were able to produce logos, business cards, fliers and a website that reflected my design philosophy – individual, personal, creative. I am very pleased with the result and thoroughly enjoyed working with the team.

    Jo Kheir - Khe Design, Sydney

  • Handmade Web & Design is based on creative solutions, quality product and great service. I can truly recommend their services… They have helped establish my company with an online presence and made Design Code Interiors a unique and eye catching brand.

    Julia Velvick - Design Code Interiors, South Coast NSW

  • Handmade Web & Design really captured the essence of Vaughn and his business. We are delighted with the website and so impressed by the way you guided us step-by-step through its development. We could not have worked with more approachable and capable professionals.

    Vaughn & Kylie Nichols - Vaughn's Lawn & Garden Service, Berry

FROM THE BLOG