Windward Publications Branding

Creation of a new logo and identity for a small publishing business.
About This Project

Windward Publications are renowned for their books on the Whitsundays region of Queensland, in particular the ‘bible’ of sailors titled ‘100 Magic Miles of the Great Barrier Reef – The Whitsunday Islands’.

Their visual identity needed updating to match the reputation and authority the brand has. We drew inspiration from the innovative ‘wind rose’ graphics created by Carolyn Colfelt in the ‘100 Magic Miles’ books to produce this clean, balanced and distinctive logo.