An artistic feel to this logo was very important, to reflect the arts and crafts teaching that will be a big part of this new venture. Together with the owner, we explored many different directions for this logo, gradually whittling down to three options. After much love, care and collaboration, we settled on this final design.
Whilst the graphics make the crafts, culinary and cultivation elements of the property’s activities clear, the style of the identity also cleverly reflects a few different crafts, but in a seamless, elegant way. Touches of illustration, sewing, stained glass, stamping and watercolour all make an appearance, giving the identity flexibility and depth.
A beautiful, hand-crafted website has also now been launched which builds on the identity established in the logo design.