Mimi & the Bear Branding

About This Project

Our designers worked with business owner Nikki to create the perfect brand and logo for this new boutique kids store in Berry NSW. The store, Mimi & the Bear, which is affectionately named after the nicknames of Nikki’s two daughters, stocks high quality, on trend clothing labels, homewares and accessories for children from birth to 12 years. Our extensive knowledge and experience of the local retail market, together with our understanding of the target audience underpinned the development of the brand, which perfectly met the clients brief of ‘kid-friendly but not too cute or feminine’.

Once the brand and logo was completed we created signage for the front of the new retail venture, using the reversed logo for maximum impact.