Lawn Solutions Australia (LSA) is a national network of premium turf growers and lawn supplies vendors. The organisation needed a new website that would clearly establish it as the industry-leading, go-to provider of the best quality grass varieties, turf advice and lawn supplies in the country. We created a deep and rich website experience, where visitors could not only find their local accredited turf supplier, but also raise brand awareness of LSA and learn about laying turf and maintaining their lawn. Avoiding the uninspiring look to websites which can be the standard in this industry, we focused on the lifestyle benefits of owning a great lawn. This sets the Lawn Solutions Australia website apart, visually tying it to the home-improvement market, rather than to the landscaping industry.
As this is an industry collective, we needed to ensure that there was a robust system for providing member turf growers sales leads, based on allowing users to lookup an accredited LSA grower based on a service area. This required a complex mapping of postcodes to Australian regions, which were defined to ensure maximum search engine ranking for these areas. LSA’s network of 140+ Lawn Solutions Centres are also incorporated into the search, with results based on their distance from the customer’s postcode.
With strong search engine performance at the heart of the plan, Handmade Web & Design not only created the website, but managed the copywriting process and specified the photography and videography brief. The result is a premium quality online presence for Australia’s premium quality turf network.