A stylish identity was needed for this talented interior designer who transforms properties throughout Sydney. We explored a variety of different design directions, and this design was the final result – a winning combination of stylish minimalism with a splash of personality and colour through the hand-painted watercolour graphic. The identity has since also been applied business cards and a website we also designed and developed.
Khe Designs also needed a sub-brand created for another arm to their business – Khe Design Safaris – which ran exclusive tours of designer haunts in Sydney, some of which were only accessible to those in the industry. The sub-brand identity needed to match the ‘master brand’ of Khe Design, have a distinct (but complementary) colour palette and a distinguishing mark or graphic.
The end result uses a deep orange (the classic complementary colour to blue) and draws on the African concept of wildlife safaris in the stamp-like graphic. The Khe Design Safaris sub-brand identity was applied to a postcard and a discount card as shown in the examples.