Khe Design Identity

Visual identity for a high end interior designer and stylist in Sydney
Khe Design Sydney Graphic Design Khe Safaris Sydney Graphic Design Khe Design Safaris Postcard Graphic Design Sydney Khe Design Safaris Discount Card Sydney Graphic Design
Industry
Art & Design, House & Garden
Location
Sydney
Services
Logo, Print
About This Project

A stylish identity was needed for this talented interior designer who transforms properties throughout Sydney. We explored a variety of different design directions, and this design was the final result – a winning combination of stylish minimalism with a splash of personality and colour through the hand-painted watercolour graphic. The identity has since also been applied business cards and a website we also designed and developed.

Khe Designs also needed a sub-brand created for another arm to their business – Khe Design Safaris – which ran exclusive tours of designer haunts in Sydney, some of which were only accessible to those in the industry. The sub-brand identity needed to match the ‘master brand’ of Khe Design, have a distinct (but complementary) colour palette and a distinguishing mark or graphic.

The end result uses a deep orange (the classic complementary colour to blue) and draws on the African concept of wildlife safaris in the stamp-like graphic. The Khe Design Safaris sub-brand identity was applied to a postcard and a discount card as shown in the examples.

From the client
In my industry, branding and image plays a very important part, so when starting my own interior design business I wanted to ensure this was done right from the start. I had a very clear picture of what I wanted; nothing too corporate looking but rather something that would reflect my design philosophy – individual, personal, creative. A friend who had worked with Handmade suggested that I get in touch with them. After my first meeting with Anthony, I was convinced that he had grasped my very comprehensive brief and examples of their previous work ensured me that they would deliver the kind of identity that I was hoping for Khe Design.

Emma and Anthony are a great team - they could always interpret any requests I had about a specific look and feel and were very patient with changes and fine tuning along the way. I am very pleased with the result and thoroughly enjoyed working with the team.

- Jo Kheir