Berry South Coast NSW Branding

Creation of a new brand identity for Berry, NSW
About This Project

As the profile and economic makeup of the town shifted toward gourmands, the Berry Chamber of Commerce and Tourism embarked on an ambitious program to rebrand the town. Handmade Web won a competitive tender process to create a logo, website and other corporate identity material to appeal to a more sophisticated market.

The finished look captures the essence of what Berry has become – great food, wine, shopping all in a relaxed, scenic place to unwind. We were especially pleased with getting the look right for the target audience who are upmarket but looking for an unstuffy, romantically rural experience without sacrificing the creature comforts of urban life.