Parnell + Brien
The Challenge
The merging of two existing law firms to establish Parnell + Brien required a completely new brand to be created, along with a complete set of stationery assets and a website.
The branding challenge was to appeal to both long-established and prospective clientele in the local area, of different age brackets, and to convey the professionalism and credibility of the new firm.
The Solution
The cornerstone of the new brand is a logomark that brings the P+B together along with a font that is modern and geometric. Combining this with a monochromatic colour palette and minimalist style gives a strong look and feel.
The minimalist style of the stationery and website with black and white photography of the Parnell + Brien team helps to convey that this new firm makes dealing with legal matters as easy and straightforward as possible, with their friendly and professional team.
