The merging of two existing law firms to establish Parnell + Brien required a completely new brand to be created, along with a complete set of stationery assets and a website.
The branding challenge was to appeal to both long-established and prospective clientele in the local area, of different age brackets, and to convey the professionalism and credibility of the new firm.
The cornerstone of the new brand is a logomark that brings the P+B together along with a font that is modern and geometric. Combining this with a monochromatic colour palette and minimalist style gives a strong look and feel.
The minimalist style of the stationery and website with black and white photography of the Parnell + Brien team helps to convey that this new firm makes dealing with legal matters as easy and straightforward as possible, with their friendly and professional team.