Ooralba Estate is an exclusive luxury retreat in Kangaroo Valley offering accommodation and bespoke events for a high end clientele. They first approached us needing to design new labels for the preserved goods their chef makes for the guests of this exclusive property.
From this a partnership has developed over several years with the Estate turning to us to develop their brand, digital and printed marketing materials and web presence.
The Ooralba Estate brand features a line drawing of a cow based on a sculpture within the grounds. The rustic colour palette with pops of vibrant red was inspired by the award-winning architecturally designed house and surrounding gardens. From this a full suite of branding elements and a Style Guide was developed to ensure consistency across all channels and materials. This was brought to life in a series of brochures, menus, labels, business cards and stationery.
In designing the website the priority was to reflect the exclusive, luxurious nature of this high-end home. The resulting design has a very minimal aesthetic, allowing the photography of the building and grounds to be the hero. The use of the full page banner image and mobile-style navigation menu reduces the noise allowing the website viewer to feel fully immersed in the landscape. Background textures and colour palette were inspired by the property.