Luxury Accommodation Logo

The Challenge

Ooralba Estate is an exclusive luxury retreat in Kangaroo Valley offering accommodation and bespoke events for a high end clientele. They first approached us needing to design new labels for the preserved goods their chef makes for the guests of this exclusive property.

From this a partnership has developed over several years with the Estate turning to us to develop their brand, digital and printed marketing materials and web presence.

The Solution

The Ooralba Estate brand features a line drawing of a cow based on a sculpture within the grounds. The rustic colour palette with pops of vibrant red was inspired by the award-winning architecturally designed house and surrounding gardens. From this a full suite of branding elements and a Style Guide was developed to ensure consistency across all channels and materials. This was brought to life in a series of brochures, menus, labels, business cards and stationery.

In designing the website the priority was to reflect the exclusive, luxurious nature of this high-end home. The resulting design has a very minimal aesthetic, allowing the photography of the building and grounds to be the hero. The use of the full page banner image and mobile-style navigation menu reduces the noise allowing the website viewer to feel fully immersed in the landscape. Background textures and colour palette were inspired by the property.